We shifted and forged ahead through an unusual year, accelerating our focus on the health and safety of residents and employees. Our team and the entire Castle Senior Living community accomplishes incredible things when we work together. Castle Senior Living Vice-President and Owner Kris Kiefer says we’re on the path to achieve even more in 2021.

What are you most proud of at Castle Senior Living as we leave 2020 behind?
I am so impressed with our team. We brought on some dynamic people like Diana Howell, Mitch Reuter, Samantha Brenner-Carr, Meghan Sullivan and others to support our team strengthen our fight against COVID-19. 2020 was a definitely a year for us to excel in leadership, and I saw firsthand how we focused and stayed together. There was a tremendous communication exchange between our COVID-19 committee, the state and local health departments, the residents and families, and I credit the direction of our team for that.

We have been a strong leader in the fight against COVID-19 and implementing preventative measures. We created additional positions to help support the care staff and allow for uninterrupted time off, if needed. New protocols were implemented for cleaning, visiting, dining, and activities that help maintain resident satisfaction while improving health safeguards.

There are no restrictions on admissions at Castle Senior Living. New people are moving in and it’s been a smooth and successful transition integrating them into our communities.

How have the past nine months led you as an owner of Castle Senior Living to adjust the focus of your business looking ahead to 2021 and beyond?
The time helped us discover what really matters. To us, it’s treating others like family and providing exceptional care. We realize that a lot can change in a year, and recognized that it is important to slow down and show those around you that you love and care about them.

Could you share some of your goals for Castle Senior Living in 2021?
There are several exciting activities. We are creating a Medicare-Certified Hospice service at our company. This will enhance the quality of care for residents nearing end-of-life. We hope to be certified by the end of this year. Additionally, we recently completed our ‘Smile to Remember’ Memory Care program, which will be implemented in the coming months. And we are pursuing expansion opportunities in the Milwaukee area to provide better living environments for seniors.

Tell us a bit more about “A Smile to Remember.” What will this program mean for families and residents in need of additional support?
When we first shared our goals of the program, we received nothing but positive feedback from our residents’ families. They understood that it was Castle Senior Living’s priority to focus on dementia care. Our program really puts things in perspective and outlines how to improve care for residents with dementia. We integrated this into our orientation and training throughout 2020 to make sure everything was laid out in detail because we want to be the experts in the field. This is not just a one-time thing, but part of ongoing training that we can follow. Our priority is to make sure residents have the best experience and best outcomes from what we put together.

What do you think is the biggest challenge facing the industry in 2021?
I believe it involves overcoming the fear factor of COVID-19. It’s our job to continuously reassure people that we abide by safety measures to protect against all viruses and bacteria. Community living for older Americans is a tremendous benefit – from the social aspect, quality of dining and health oversight.

Visitation is an issue that’s hurting the industry right now with restrictions on who can see our residents. When those constraints are lifted, it will definitely help to welcome back visitors on a regular basis.

It’s that time of year for resolutions. Is there a personal goal that you want to achieve in 2021?
For me, it’s all about staying healthy, improving my personal health and fitness, and spending time with my wife and four children.

I hope to play piano more for our residents, something that I haven’t been able to do since last March. I want to get back into the communities and take some personal song requests. That would be terrific.